If you've tried other ESPs (Email Service Providers) previously, you might've notice some ESPs slap on their logo at the end of your email campaign. It usually looks something like "powered by [ESP Logo]" or "sent using [ESP logo]".
Coming from an ESP's point of view, this is a great form of viral marketing and getting the ESP's brand and service across to every single recipient that receives an email campaign from the ESP's system.
At BlinkCampaign, we've opted-out of doing this as we pride ourselves at being a white-labeled solution. However, this doesn't stop you, as an agency from doing your own viral marketing when developing and sending email campaigns out for your clients. This not only generates great awareness for your agency, brand and services, it reaches out to everyone on all your client's mailing lists. And done so legally as well.
Naturally, the toughest part is seeking permission from your client. You could offer your client one of 2 options:
1. Co-branding
Explain to your client that your basic email marketing and delivery services comes with a small footnote about your agency. Tell them about option 2 if they're not too keen on having your agency's logo on their email campaigns.
2. No agency branding
Conduct email campaigns and delivery them without your own agency's logo at the footer of the email. You might want to charge your client a slightly higher premium for this. Explain to them that the default pricing and package comes with a small footnote about your agency and its email marketing services.
If option 1 is available to you, go ahead and market your agency's services. Do exercise discretion of course, as the email campaign is still for and about your client.
We're always looking out for great tips and ideas for generating more revenue with BlinkCampaign. If you've got a tip on how BlinkCampaign has helped you or your agency generate more revenue through email marketing, we'd love to hear about it!
Recent Comments