Online Marketing Business Blog

Image Based Emails - Optimizing For Images-Off

The old saying "A picture speaks a thousand words" holds true for many marketeers. Even as we understand the limitations of email clients and HTML email in general, your clients will constantly have the need for creating visually arresting email designs. Furthermore, due to the unique nature of certain industries, you really can't run away from images playing a big part in your email campaign.

Image Source is one of the leading providers of quality stock images. Since their nature of business is solely reliant on images, it is impossible to not include any of their "products" for their email campaigns.

A (Near) Perfect Email Campaign

OSIM is Asia's leading brand in healthy lifestyle products, and a user of Blink Campaign. Active8 (the fellas behind Blink Campaign) has previously been supporting them in the design and delivery of their email campaigns, until we've decided to focus more on delivery while OSIM took their design requirements in-house around 2 years ago.

OSIM's online campaigns have improved tremendously, comparatively when they first started out about 3 - 4 years ago. A recent campaign of theirs really caught my eye:

Learning From Your Recipients

At times as agencies, we get too caught up with timelines, client's requirements, planning and delivery that we tend to forget the most important person in a campaign - the recipient. Just a few days back, I've had the fortunate (or unfortunate) privilege to re-visit being at the other end of the inbox. A certain local web portal totally ticked me off and has tarnished its reputation and professionalism in my mind. I won't mention any names, to save mylifestlyemap the embarrassment. Through this experience though, it reinforced a few basic, but often overlooked lessons. Its was just simply amazing how the online marketing folks there could've gotten it so wrong, in such short a time.