Online Marketing Business Blog

Email Marketing: The Usual Suspects

Its not just about newsletters or promotional eDMs. To many people, email marketing is synonymous with sales. However, email communication is in essence, far more sophisticated. Using the correct form of email communication can contribute to your client's bottom line in many other advantageous ways.

Uploading Templates Into Blink Campaign

Hands up all those who've been having problems uploading templates into Blink Campaign. Honestly, I've had problems doing so myself. And cuss I did.

First, I'll give you the quick fix to getting your templates up into Blink Campaign.

All HTML templates have to be fully XHTML compliant. Yes, that seems to be the issue that we've noticed most of the time from feedback from our support staff.

W3C offers a quick and simple way to validate your HTML file (either online or upload your own file). Look for the errors highlighted and correct them. We've got a link to the editor in Blink Campaign as well when you're uploading your template, just so you don't forget.

Creating Value in Email

The next time you or your clients send out a campaign, step back and think about how valuable that email is to the end-recipient.

Think back to the last campaign you've developed/sent. Now put a little imagination in and think about how you would react if you were the one that received that last campaign. Would you want to get another message from that organisation?

Though certain cynics believe that due to the volume of spam we get each day (my Gmail account clocks an average of 200 spam mails a day), email marketing is a thing of the past. Thankfully, studies done by various marketing gurus prove otherwise. Permission based e-mails with high value to the recipient continues to work.

Blink is Born

After over 2 years of work, we're happy to announce the birth of Blink Campaign!

Prior to its first public release, Blink Campaign was exposed to a close group of agencies who've provided great suggestions and feedback, resulting in the last minute tweaking and fine-tuning of the system. We've definitely come a long way.

We (Active8) have been designing and developing websites and constructing online marketing campaigns since 1999. We've found that a good website needs online marketing to generate traffic and vice versa. We've tried off-the-shelf products for your email marketing efforts, as well as other online platforms. However, due to the limitations of these platforms from a business angle (think crappy monthly subscriptions or paying extra for each new feature), we've decided to just build our own.